lovenovelstory Chapter 42 Marketing Advice
Chapter 42 Marketing Advice
Everyone in the meeting room immediately turned their attention to Huang Dan, because this was a script produced by Yan Ying.
Han Ziming, whom La Peikang asked, is the screenwriter of this movie, but no one has ever seen him in person.
Huang Dan was stunned when he heard this.
Fortunately, he was a man who had seen many big occasions. He smiled, helped Han Ziming up, and introduced him:
"Mr. La, this is Han Ziming, a student in our Yanying Literature Department."
As Huang Dan introduced,
Everyone present looked at Han Ziming.
He was wearing a simple shirt and casual pants, with his hair parted in a 3/7 style. He looked incredibly handsome; it wouldn't be an exaggeration to say he could debut as a star right away!
At first, everyone thought he was Huang Dan's assistant, since he looked to be about the age of a college student.
The misunderstanding arose because Li Feng was the one who communicated with everyone when the investment was discussed.
Han Ziming was not afraid of the gazes of the crowd at all. Instead, he greeted President La in a generous manner.
"Mr. La, hello there. You're usually so busy, I thought you might not be able to come today."
Mr. La looked at him and said with a smile.
"I mean what I say. But you're quite good-looking; you could easily be a star. Why don't you try being a trainee?"
"Don't say that, trainees need to know a lot of skills."
Han Ziming quickly waved his hand in refusal.
La Peikang smiled and joked.
"You're nothing like the young and impetuous people online say you are, but you should watch your words in the future."
Seeing Han Ziming being teased by the big shot, Wen Muye gave Han Ziming an apologetic look, feeling embarrassed.
Han Ziming gave a look to indicate that everything was alright, then spoke seriously.
"I will be more careful with my words and actions in the future."
La Peikang waved his hand and laughed.
"Alright, let me see how your movie is!"
"Let's watch the movie first. Everyone, please give us some pointers later. We couldn't have made this ten years ago."
The people present listened to the two chatting, and their expressions varied. Some were surprised, some were admiring, and some were deep in thought.
However, everyone admires Han Ziming, because he was able to invite La Peikang, and it seemed like it was the first time they had met, yet he remained calm and composed, which made him seem quite impressive.
Wang Changtian himself didn't have this ability when he was that age.
"Young man, you're pretty good. I have high hopes for you!"
Zeng Maojun nodded in agreement.
"As expected of Yan Ying, she has nurtured a fine young man."
"Young people are more articulate and have more courage; no wonder they dare to invest in several films at the same time."
Everyone heard several versions and muttered to themselves.
"Is Mr. La here today to discuss a project?"
Wang Changtian and Zeng Maojun exchanged a glance, their minds racing. This guy really had something up his sleeve; no wonder he came today.
Han Ziming quickly said:
"Mr. La, you flatter me. Shall we watch the film first?"
"Okay, let's begin!"
Everyone fell silent. The staff of China Film Group started playing the film, and everyone present watched it attentively.
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After two hours,
With the words, "You left me behind!",
As soon as the film ended, applause erupted.
Most of the people present were elderly.
In their generation, families typically had several siblings, so watching this movie evoked some feelings in them.
"The movie is pretty well made."
Han Ziming, Li Feng, and Wen Muye had already seen the movie before, so they weren't as moved by it. However, the applause showed that the movie was good, and the three of them breathed a sigh of relief.
"Your movie is pretty good. The story is complete, and there are some tear-jerking moments. I estimate it will gross 3 million!" La Peikang said with a smile.
"Boss La, it might be more than that. It was trending on social media quite a bit before. If we do some more marketing, the box office should be even higher."
Han Ziming said with a smile.
Everyone else agreed.
"It seems you have some ideas about publicity. Tell me, what are your plans?" Wang Changtian suddenly became interested.
Han Ziming organized his thoughts.
"Actually, the TV series I filmed will be broadcast on the iQiyi platform on the 14th of this month, which will help drive traffic to the movie."
"Traffic generation? You're so confident?"
"People may not watch TV dramas, but it has to be said that TV dramas have a large audience. After all, a membership for just over ten yuan can get you a lot of movies, while a movie ticket is quite expensive."
"The premise is that your TV series can become popular, which can indeed attract a lot of people to watch the movie. At that time, the media will also help with marketing, since everyone loves to see a genius fail."
China Film Group has its own publicity and distribution team, so La Peikang also knows a bit about marketing and promotion.
"But will the iQiyi platform help promote your movie?"
Han Ziming explained earnestly, "President La, don't worry, I talked to President Gong of Kiwifruit before. This TV series doesn't have many episodes, and it will end right after New Year's Day."
After the movie is released, some people will probably go see it, and movie lovers will also watch the TV series, which is good news for iQiyi!
"Indeed, but you want it released on New Year's Day?"
La Peikang asked.
"Yes, I want the movie to be released on New Year's Day, which coincides with the students' winter break. What do you all think?" Han Ziming nodded.
Everyone thought it made a lot of sense.
"I think for a moment and then I say," said Mr. La.
"In that case, let's schedule the release for New Year's Day. China Film Group will handle the censorship, and we'll leave the publicity to everyone."
Wen Muye and Li Feng looked at Han Ziming with admiration. He had arranged everything so clearly in just a few words and even managed to persuade President La.
Wang Changtian saw that La Peikang had already made his decision, and a thought struck him.
"You're entrusting the film's marketing and distribution to Fiber Optics?"
Although the box office prediction for this movie isn't particularly high, his fiber optic business is in distribution, so this deal is a sure thing.
Han Ziming hesitated for a moment.
"this......"
"Mr. Wang, China Film Group also has publicity and distribution capabilities."
La Peikang laughed.
After thinking for a moment, Mr. Wang offered his advice.
"Boss La, let's work together. Time is tight right now. Once the film is approved, we'll have about 10 days left."
La Peikang thought about it and felt it made sense.
"Alright, Xiao Han, what do you think?"
Han Ziming: "I have no objection."
Soon, everyone discussed and decided to change the movie's premiere date to the evening of December 30th, mainly because December 31st was a Saturday and New Year's Day was a weekend.
For publicity and distribution, the project was handled jointly by China Film Group and Fiber Optics. The four investors contributed 3000 million yuan each according to their respective investments for promotion.
At this point, Han Ziming suggested holding a preview screening, since the film itself was of good quality and already had a fan base.
Everyone agreed because they felt that preview screenings would maximize box office revenue.
Once the important matters were settled...
Li Feng and Wen Muye then went to discuss the specific details of publicity and film release with people from other companies.